The Courage to Choose Yourself

Transforming Life’s Transitions into Your Greatest Growth
A powerful guide to remembering who you are and designing a life that honours that truth. Entrepreneur and co-founder of Intelligent Change, Mimi Ikonn offers a soulful yet practical guide to intentional living. Blending grounded insight with accessible tools, she guides readers through her seven-stage framework to reroute, reset or begin again.

‘This book will rebuild you from the ground up with a confidence that will transform as many areas of your life as you allow.’ – Africa Brooke, author of The Third Perspective

Finding the right path starts with trusting yourself to see it.

Looking back, we instinctively know which choices felt right - and which didn’t. So why is it so difficult to know at the time? At these pivotal moments, our inner voice can be drowned out by limiting beliefs, expectations and emotional wounds.

Intelligent Change co-founder Mimi Ikonn understands life transitions. Since emigrating from Azerbaijan to Canada at 16, she’s navigated marriage, motherhood, divorce and the challenges of building successful business. Learning to thrive through change inspired her to write The Courage to Choose Yourself, a soulful, practical guide to reflection, self-trust and alignment with what we value most.

Mimi combines vulnerable personal stories, practical tools, reflective exercises, and a transformative seven-step framework to help readers navigate change with confidence, clarity and self-belief. You’ll learn how to:

- Uncover your own dreams, rather than other people’s expectations of you
- Build self-trust and alignment with your values
- Move through uncertainty with greater confidence and grace
- Transform fear and self-doubt into resilience
- Live more fully, authentically, and unapologetically as yourself

Because the most important decision you'll ever make is learning to choose yourself.